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The Advertising Standards Authority (ASA) has reprimanded BT after an advert for its broadband services was deemed to be misleading.

Virgin Media protested that BT's claim to offer the Best Performing Broadband was misleading as the award given after an Epitiro survey referred only to ADSL broadband.

The telecoms giant was told not to use the commercial again in its current form and to ensure it is made clear that the survey in question was related only to ADSL broadband in any future publications.

Another complaint from Virgin Media was not, however, upheld - this was that the advert in question did not make it clear that the BT service was only available with a BT landline.

On this point, the ASA ruled: "We considered that consumers would be aware that a phone line was necessary to enable a broadband service, and it was not misleading to include this information in the footnote."

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