A significant share of internet users north of the border want faster broadband, according to new research.
A survey conducted by management and engineering consultancy Mott MacDonald has found that 84 per cent of Scottish web surfers quizzed wanted next-generation broadband in order to enjoy faster downloads.
Furthermore, 87 per cent of respondents wish to watch TV and films on-demand through speedier broadband.
Speaking to Computer Weekly, Tom Allen, director of the information, communications and media division at Mott MacDonald, called on the Scottish government to take the initiative and install super-fast fibre-optic broadband in the region.
He said: "With its own government, Scotland has the power to invest in its own fibre network, and the strong central belt [including Glasgow and Edinburgh] provides an area rich with urban developments and businesses making a publicly owned venture worthwhile."
In other data, 82 per cent said they would like to be able to access a broadband service with fast enough speeds to enjoy HDTV.