Broadband users who watch IPTV are most likely to be catching up on programmes they have missed, according to new research.
Brand Republic reports that a recent study by Thinkbox, the television marketing body for Channel 4, Five, GMTV, ITV and Sky Media, has revealed that 78 per cent of those who watch TV online do so to enjoy content they missed on the box.
An increase was shown in the number of respondents that had recently watched IPTV - 64 per cent say they have watched it in the past week, compared to 48 per cent in June of this year.
The survey undertaken by Thinkbox also reveals that people who would not usually be broadband users are being drawn to go online for the purpose of watching TV content.
All four of the major terrestrial broadcasters - BBC, ITV, Channel Four and Five - now have their own online catch-up service.