A Virgin Media chief has revealed the impact of mobile broadband on the operator's subscriber base.
Chief executive Neil Berkett has highlighted the success of the organisation's mobile broadband offering from Virgin Mobile, which was first marketed to consumers in October.
In a recent report, the provider has noted that 2,000 customers signed up to the new service.
Mr Berkett appeared pleased with the addition to Virgin's plethora of packages across multiple sectors, saying: "We see mobile broadband as being an attractive product to bundle with our fixed line broadband products.
He went on to comment on the knock on effect of a mobile data agreement with T-Mobile: "The new wholesale rates mean we should be able to price more competitively in the growing mobile data usage market, which should be more attractive for higher value customers."
Virgin Media hopes to have a 50Mb fixed-line broadband package ready for the end of the year.