Be Broadband has made a bid to rival Virgin Media's 50Mb by coming up with a 45Mb offering of its own.
The provider will deliver the service through normal ADSL lines, rather than the fibre-optic method used by Virgin Media.
After successfully trialling technology capable of 'bonding' to 24Mb connections together, Be Broadband will now be able to offer customers speeds of up to between 30Mb and 45Mb.
"We already offer the fastest possible broadband on an ADSL line, but we want to take it a step further," said Felix Geyr, Managing Director of Be Broadband.
He continued: "If you want broadband around the 50Mb mark but don't want to go the cable route, Be wants to offer you a real alternative."
Customers should not expect a speed increase any time this side of Christmas, as a launch would be subject to wider testing next year.