Brits would give up their mobile phones before broadband, according to a recent study.
Over half of Brits would rather give up their broadband connections than their mobile phone, a survey from BT has shown.
Results reveal that 57 per cent would refuse to give up their broadband connections in the face of the economic downturn, compared to 43 per cent who would resist giving up fresh fruit and vegetables and 37 per cent who would hang on to their mobile phones.
"This attachment to communications is less absurd than it might initially seem," mused personal finance expert and TV presenter, Alvin Hall.
He continued: "Clearly fresh fruit and vegetables should be top of everyone's must have list, but staying connected offers a vital lifeline in this 24/7 society we all now live in."
Some 71 per cent of those quizzed said that they have been making an effort to save money since the start of the credit crunch.