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The growing number of comparison sites is a result of the mushrooming broadband market, according to one expert.

Toby Clark, head of finance intelligence at global media intelligence supplier Mintel, has attributed the rise in the number of comparison sites to the explosion of broadband over the past few years.

He suggested that the increased use of high-speed internet services, giving quick and easy access to facts and figures, explained the trend.

"Although internet usage is staying relatively stable, broadband access is increasing really quickly, which makes doing any sort of transaction on the internet that much easier," said Mr Clark.

Continuing: "It's quite a compelling case they make - it saves having to phone round for a range of quotes as you just get them all in one place."

According to Mintel, 39 per cent of Brits have used a price comparison website to compare finance products.

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