Hotels can stay a step ahead of their competitors by offering wireless services to customers, one travel expert has suggested.
Bob Atkinson of Travelsupermarket.com has explained that Wi-Fi is considered a complimentary service by hotel guests in the present day, with those without the facility or charging for its use running the risk of falling behind their rivals.
Mr Atkinson said of the technology: "A lot of people are expecting Wi-Fi to be provided free of charge as well, not having to be charged around 15-to-20 [pounds] a day for it."
Adding: "Wi-Fi is probably a given these days as opposed to a cable that you have to plug in. It's not that people are wanting more and more. It's that people are now expecting [technology to be provided]."
STR Global's RevPAR report on the hotel industry recently confirmed that the UK market has seen a decline of occupancies, coupled with an increase of prices for rooms.