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NYnet has been wowing delegates at a European Union conference on providing rural broadband.

The local council-led provider was set up in order to connect parts of the North Yorkshire region which had previously been shunned by private companies.

Now the company is presenting its business model to representatives from around Europe as the EU attempts to connect more backwater areas to broadband.

Speaking to the Press Association, chief executive of NYnet, David Cullen, said: "300 million Europeans are excluded from the digital economy. A third of these people are excluded because they can't get fast, solid or reliable broadband.

"We aim to improve social and economic prospects and service capabilities moving the area into the 21st century and to put North Yorkshire and the UK on the map as rural broadband providers."

The NYnet business model claims to be able to make profits after three years, with any money made being ploughed back into broadband provision for "remote villages", Andy Lister, marketing director of NYnet, told the Financial Times.

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