British broadband users whose landlines are provided by BT are set to enjoy free calls to 0870 and 0845 numbers.
The announcement was made today (Thursday, January 8th) by the telecoms giant, which has pointed out that other telephony service suppliers such as Sky and Virgin Media charge around 10p per minute for calls made to the premium numbers.
Those customers that regularly use their BT landline to call banks, energy suppliers and even many broadband providers will not be asked to pay a penny from now on.
"We know that the public is frustrated by having to pay higher charges for these numbers, even though BT's rates were cheaper than our rivals, so we worked out a way to go further and include calls to 0870 and 0845 numbers in our call packages," said managing director of BT's Consumer business, John Petter.
The new pricing changes are set to be enjoyed by more than 14 million BT landline customers, many of whom will use the utility to receive high-speed internet services.