An increasing number of fixed-line broadband providers will offer different services alongside the product in years to come.
That is the conclusion drawn by Analysis Mason, the market intelligence firm, which has highlighted the growth of mobile broadband.
According to its latest study, fixed-line providers must make inroads into the emerging broadband technology, as many customers will opt for cheap 3G broadband amid the ongoing economic downturn.
"Paradoxically, more wireless services mean some very good network and wholesale service opportunities for fixed operators," said lead author and principal analyst Rupert Wood.
He went on: "As convergence kicks in, we should be hearing less of separate fixed-line operators, and more of integrated fixed-line operations."
The publication from Analysis Mason shows that revenues from broadband services are down to single digit growth figures, with a compound annual growth rate (CAGR) of 5.8 per cent.