Internet protocol TV (IPTV) will continue to rise in popularity over the next five years, according to a new study.
Recently-released figures from ABI Research show that by the end of 2014, the IPTV sector is predicted to grow by 32 per cent globally.
The new report, entitled Pay-TV Subscriptions, estimates that 79 million IPTV subscribers will be enjoying content via the web by 2014.
Britain, still playing catch-up with countries at the forefront of high-speed broadband take-up, may not possess a significant share of viewers, ABI Research industry analyst Serene Fong suggested.
"Usage will initially be concentrated in countries with established high-speed internet technologies such as France, the Netherlands, South Korea and Hong Kong," commented the expert.
China is expected to experience an upsurge in IPTV viewers once its broadband network expands further.