Mobile broadband providers are creating a code of conduct to help consumers understand what speeds can be expected from the service.
According to the Guardian, the firms are acting in order to avoid a situation similar to that which the fixed-line industry found itself in recently.
Telecommunications watchdog Ofcom threatened action over the fact that actual speeds varied greatly from advertised speeds, prompting the fixed-line broadband providers to create a code - and now the mobile sector appears to be following suit.
In addition to the threat of legislation, many mobile broadband providers had found that customers were cancelling their subscriptions because they were unhappy with the speeds they were achieving.
While many mobile broadband subscribers use small USB devices to connect - known as dongles - laptop manufacturers have now begun providing embedded mobile broadband connectivity in their computers.
However, some - including Dean Bubley of advisory firm Disruptive Analysis - have speculated that these laptops will struggle to displace dongles as the preferred connection method of consumers in the near future.