Customers tempted by any one of three Be Broadband packages will be presented with a £40 gift voucher.
Those signing up to either the Be Unlimited, Be Value or Be Pro deals will have the choice of £40 broadband credit, £40 worth of gaming vouchers or a year's subscription to T3 Magazine.
Felix Geyr, managing director of Be Broadband, pointed out that cheap broadband users taking advantage of the £40 credit on offer would bag themselves the equivalent of three month's free services.
"We're always looking for ways to attract more customers to our excellent broadband service by offering incentives that our customers will value," he said.
"Indeed, if new customers choose the Be Value package with the £40 credit for their free gift."
It is no surprise that a £40 games voucher is one of the options, with Be Broadband often targeting its offerings towards games fans.
The Be Gamer website provides quicker ping times, meaning gamers can react faster than their online opponents.