Broadband internet connections are on the list of 'must-haves' which Brits are not willing to give up during the recession, one expert has suggested.
Michael Phillips, Product Director at Broadband Choices, was commenting in the wake of new figures from Ofcom which show that the number of broadband connections in the UK is now pushing the 17 million mark.
Statistics from Ofcom's telecommunications market data tables show that there were 16.9 million broadband lines by the end of September 2008.
"Although times are hard at the moment, people are reluctant to ditch their broadband because of all the benefits it brings, Mr Phillips explained.
He continued: "As well as helping people keep in touch, the internet is essential in looking for new job opportunities and even saves people money by helping users find the best deals on their shopping, groceries and household amenities."
Mr Phillips went on to advise broadband customers to think about switching provider if they are struggling to pay bills.