The large majority of European broadband users are not regular watchers of video online, according to new figures.
A report published after a survey undertaken by Parks Associates revealed that 80 per cent of broadband subscribers around the continent have not viewed a film or TV programme on the internet in the past six months.
In all the countries examined including the UK, Germany, Spain, Italy and France traditional viewing methods such as going to the cinema to renting a DVD were found to be more popular than watching online for most respondents.
Looking at the findings, John Parks, director of Parks Associates research, observed: "It will be difficult for companies to sell video streams and downloads to consumers in Europe when there is this undercurrent of reluctance.
"Even if all piracy issues are resolved, the realities of consumer preferences could still undermine the service plans of content providers, if they don't understand their customers."