Mac users are being handed the alternative of using a broadband service dedicated to their needs, with the launch of a 24Mb product from MacAce.
According to the company, broadband customers will not be required to switch their landline supplier to take advantage of the offering which comes via BT's 21st Century Network.
MacAce founder and managing director, Gary Hall, said: "We're very excited about being able to offer Mac users a faster broadband experience. We achieve this by offering simple to use but robustly reliable services backed up with expert advice and support.
"This has allowed us to maintain growth and continue to be at the cutting edge of Internet services with wholly organic investment."
Prospective customers can opt for either the MacAce ADSL2+ 24Mbps service, for £19.39 per month, or the OneVoice package alternative, which for £30.99 includes broadband as well as telephony and line rental.