Music could become an accepted part of broadband bundles in the same way as telephony and TV services, one expert has suggested.
Speaking to the BBC, Universal International's senior vice-president for digital, Rob Wells, has highlighted services such as Sky's soon-to-be-released broadband music service as evidence of a growing trend in downloads as part of bundles.
According to Mr Wells, products are changing "away from the per-transaction model, where they buy a body of work and into a subscription model where they pay for access to all music".
He added: "That subscription could be bundled into the cost of a mobile phone contract or a broadband connection."
Sky was recently reported to be in talks with Omnifone to offer its music subscription service to customers the MusicStation Next Generation package is already available to Vodafone mobile broadband customers.