Virgin Media is hoping to tempt more Brits to sign up to its multi-service bundles this year, according to one expert.
Michael Phillips, Product Director at Broadband Choices, has highlighted the new offers being marketed by the provider.
Gone is the basic M Broadband package, which supplied broadband speeds of up to 2Mb - there is now more of an emphasis on all-in-one deals, Mr Phillips explained.
He commented: "Virgin Media is really pushing to get more customers signed up to bundled packages, with cheaper monthly rates for those taking its phone line and other special offers.
Mr Phillips went on to point at the Lighten Up the Credit Crunch offer, which includes three month's worth of telephone, TV and broadband services free-of-charge.
Virgin Media launched its 50Mb fibre-optic cable broadband services last year - Warrington in Cheshire was the first area to be connected.