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Be Broadband has issued advice to customers looking to switch broadband provider to coincide with its ongoing money-saving incentive for consumers who sign up with Be.

The company said it had been moved to act in response to a glut of requests from the public for advice over how best to switch provider. It is thought that this has been prompted in part by the collapsed sale of Tiscali and the financial problems the company is suffering, which make it unlikely that it will invest in improving its service and infrastructure in the near future.

Furthermore, the growing numbers of cost-conscious consumers are also thought to be driving demand for advice over switching, as the credit crunch brings fresh imperative to shop around for a cheaper deal.

Be’s advice coincides with its current initiative, whereby consumers who sign up with Be receive a free gift of £40 credit or vouchers of the equivalent value to spend at Game. The tips from the junior provider are intended to make switching to Be to take advantage of the offer as seamless as possible.

The step-by-step guide advises customers first to contact their existing provider to get their Migration Authorisation Code (MAC) and then to use this number to place their order at www.bethere.co.uk. Once this stage is complete, the changing process is moving, with the migration usually completed in around two weeks.

The only circumstances under which this process could be hampered is if you have a MAC code which is not compatible with Be. According to the firm, codes that are compatible usually take the following formats: four letters, seven digits, forward slash, two letters, two digits and one letter or four letters, seven or eight or nine digits, forward slash, two letters, two digits and one letter. Should the site fail to recognise your MAC code, you should phone Be on 0808 101 3430 to speak to an operator.

However, Be warned that prior to changing it is vital that consumers check the terms of their contract with their existing broadband provider. This is because they often include clauses specifying that customers who move to another provider before a specified date are liable to pay a financial penalty.

The £40 promotion is currently available on Be’s Be Unlimited, Be Value and Be Pro packages.

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