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Broadband provider Virgin Media is offering customers cut-price installation of its on-demand HD TV service V+ for a limited period, as it seeks to capitalise on growing demand for HD programming.

Under the terms of the deal, Virgin is offering to install the service for £50 for customers who sign up for its V+ HD bundles before the end of this month. This represents a £100 reduction from its previous price.

V+ offers a number of advantages compared with other on-demand services. These include the option to record two shows simultaneously while watching a third. Additionally, customers can record an entire series and view movies on-demand in HD. V+ is only available for customers who already have an HD ready TV.

Running alongside the V+ deal, Virgin has also introduced a second offer whereby broadband customers who sign up for three cable services can get £50 credit.

Virgin’s current standard quad-play offering is priced at £31 per month and £36 thereafter, when taken with a Virgin phone line for £11 per month. This entitles customers to a 10Mb broadband service, with no download limits and a free wireless router. Also included are over 100 digital TV channels, including Sky programming as well as a catch-up service and a set top box.

Additionally, you get unlimited weekend UK landline calls and can choose between a SIM-only mobile phone deal with 300 minutes and 500 texts per month or a new phone and SIM, with 100 minutes and 100 texts.

Alternatively, customers can create their own quad play package, by choosing between the M, L and XL deals for separate facets of the offer. This enables them to tailor the service to their needs.

In February, Virgin announced that 15 per cent of its TV customers now take its V+HD service. This equates to around 520,000 people.

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