T-Mobile could launch a pay-per-use mobile broadband offering, placing it in direct competition with Vodafone.
Richard Warmsley, head of Mobile Internet and Entertainment at the provider, has revealed that such an offering similar to Vodafone's TopUp and Go product - could come on the market soon.
According to Mr Warmsley, the option will give mobile broadband customers added flexibility when choosing a package.
He said: "This year we will shift into pay-per-day/week/month options for new customers. This will give the mass market a chance to try mobile broadband.
"They can purchase their dongle and pay for usage as and when they need it. 1-2Mb is typical on our network, 2-3Mb is achievable, and you can get 4.5Mb in bigger cities, depending on the circumstances."
Vodafone currently charges £39 for a USB modem stick along with 1GB worth of data in its TopUp and Go offer.