BT has been forced by the Advertising Standards Authority (ASA) to pull a TV advertisement which appeared to present a BT Home Hub as coming free with a handset.
The commercial for BT's multi-play (TV, broadband internet and voice) package promoted the fact that a Home Hub router was given away free.
Two viewers felt that the presence of a handset on screen next to the Hub, while a sentence stated "Free Hub worth £88", could mislead those watching to think that the handset was also free.
The ASA said: "We noted that the end visual featured the hub and the handset together and considered this gave a strong visual impression that the handset was an integral part of the free hub.
"We considered that the impact of the end visual showing the hub and handset together was stronger than any information communicated in the on-screen text."
BT must not show the commercial again in its present form, the ASA has ruled.