BT has entered the mobile broadband market with a series of new deals, including an entry-level offer it claims is the best value combined mobile and home broadband package on the market.
The telecommunications giant’s offerings combine its existing Option 1, 2 and 3 home broadband deals with an additional mobile broadband service. The Option 1 combined package, which BT is calling the “cheapest” and “most complete” available, is priced at 7.78 per month for the first three months of the 18-month contract and £15.65 thereafter.
This entitles consumers to a home broadband connection of up to 8Mb and a monthly download limit of 10GB. They must then pay a one-off fee of £49.99 for the dongle, for which a 1GB monthly data usage limit will apply. According to BT, the mobile broadband USB can provide a connection speed of up to 7.2Mb.
Combining Option 2 with the mobile broadband add-on, meanwhile, will cost £13.69 a month for the first three months and £20.54 thereafter - also over an 18-month contract term. Like Option 1, the home broadband facet of the deal offers an 8Mb connection speed but features a 20GB usage limit for heavier users. Again, subscribers must pay £49.99 for the dongle and will be subject to a 1GB data usage limit.
Finally, heavy users can also benefit by choosing the combined home and mobile broadband Option 3 deal. This is £18.59 a month for the initial three months and £24.46 for the rest of the 18-month contract term. A one-off charge is also applicable for purchasing the dongle, but at a much reduced price of £9.99. As with Options 2 and 3, the monthly usage limit is 1GB.
The company has also unveiled a mobile broadband service for non-BT customers. This requires payment of a one-off fee of £129.99 and entitles buyers to 1GB of usage per month for 18 months.
BT has hitherto been absent from the mobile broadband market, allowing rival broadband providers and mobile phone companies such as T-Mobile and Virgin Media to dominate the market. The launch of a BT mobile broadband product follows the agreement of deal with Vodafone whereby BT pays to hire its network.