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A complaint made against BT adverts has not been upheld by the Advertising Standards Authority (ASA).

The advertising watchdog ruled against the complaint by Virgin Media that the national campaign featuring references to the "new N-technology" were misleading to customers.

Virgin challenged the slogan in the advert which read "Unbeatable wireless connection compared to other UK broadband providers" and the further sentence "No other broadband gives you a better wireless connection than BT Total Broadband".

No action will be taken after the ASA investigation which found that the claims made by BT were not misleading as the footnote explained that the Home Hub gives an unbeaten wireless connection between devices.

A statement from the regulator explained that the claims in the adverts "referred to the wireless connection between the router and the computer, rather than to the speed of a consumer's broadband service, and we noted that the claims were clarified by the footnoted text".

This follows a ruling last week where the ASA upheld a complaint from Sky regarding Virgin Media's recent ad campaign.

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