The next two years could see significant developments in the broadband market, according to one expert.
Speaking to the BBC, Michael Phillips, Product Director at broadband comparison site Broadband Choices, has highlighted expected developments in the sector.
Aside from further fibre-optic cable broadband rollouts, there will also be an increase in ITPV subscriptions and advances in broadcasting via broadband, he predicted.
Mr Phillips told the corporation: "This year we will see a whole bunch of set-top boxes to pull iPlayer content on to the TV. Initially they will come with a heavy premium but they will become the norm.
"The big year is going to be 2010. The World Cup is on and I'm sure the BBC will be showcasing all kinds of broadband ways of watching it, including HD live streaming."
The iPlayer will soon be available to watch on a toaster, with the release of the iPlayer Toaster Edition, which works via an in-built USB port.