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BT has unveiled an attention-grabbing incentive which offers customers the chance to save up to £30 on selected broadband, home phone and IPTV packages.

Running from 2pm today until April 28th, customers who sign up for BT’s Option 1 deal for an 18-month contract get £10 of credit. The Option 1 bundle offers a broadband connection of up to 8Mb, a monthly download limit of 10GB and a free BT wireless Home Hub. The package retains its three-month introductory monthly tariff of £7.78, before reverting to £15.65 for the remainder of the contract.

Meanwhile, those who opt for Option 3 over 18 months benefit from £30 off their blue bill, which covers line rental and call charges. Like Option l, this package also offers a broadband connection speed of up to 8Mb but adds unlimited downloads to allow heavy users to make the most of their connection. Additionally, those who sign up for Option 3 will also get a free Home Hub and a Hub Phone.

Among the many benefits of this Voice over Internet Phone (VOIP) handset is that it enables users to make lower cost calls over their broadband account and enjoy calls with richer sound quality. It will also function like a standard home phone if required. Option 3 is priced at £18.59 for the first three months and at £29.35 thereafter.

Customers can take advantage of the incentive when buying Option 1 or as part of another bundle. This includes deals which combine broadband with home phone as well as triple play packages that include broadband, home telephony and the company’s on-demand TV service BT Vision.

News of BT’s incentive comes amid predictions that consumers will sign up for its services in increasing numbers this year. The trend is expected to be driven by the broadband provider’s status as a tried and trusted brand at a time when the economic downturn is thought to be heavily impacting on some smaller companies’ business models. Consumers see signing up with BT as a way of guaranteeing they stay connected to the internet, because the firm’s sheer size means it is less susceptible to the vicissitudes of the global economy.

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