BT has unveiled a range of new, credit crunch-friendly broadband deals, offering customers three-months free broadband when they sign up online for any of its bundles that include a home phone facet.
From today, customers who sign up online for any of BT’s combined broadband and home telephony packages, such as the Get Connected, Unlimited and More Talk deals, will pay nothing for their broadband for the first three months of their contract.
The three months-free broadband offer also applies when consumers opt for BT’s triple play deals, which bundle together home broadband with calls and the company’s on-demand TV service, BT Vision. All the three-months free deals expire on May 15th.
Alternatively, if customers already take their home phone from BT, they can still benefit from a money-saving offer. BT is also offering cash incentives for these customers when they sign up for its Option 1 and Option 3 deals. Until April 28th, those choosing Option 1 will get £10 of credit on their BT bill, while consumers who go for Option 3 get £30 off.
News of the latest incentives from BT comes as analysts are predicting that the company will expand its share of the UK broadband market this year. Growth for the company is expected to be fuelled by the financial woes suffered by rival, smaller UK broadband providers, which are deemed likely to prompt more and more consumers to transfer their custom to a larger, more reliable company.
In so doing, consumers and businesses are thought to be attempting to ensure that they will not be left without a broadband connection – something that could occur were their internet service provider (ISP) to succumb to the economic downturn.