The i3 Group, also known as H2O Networks, has announced plans to introduce a super-fast broadband network in South Ayrshire.
Using dark fibre optic broadband cables, the firm will create the first of its planned Fibrezone networks in the Scottish region.
A ring of cables will be run around the area to offer customers connection speeds of up to 100Mb.
The cables are run along the waste water network which negates the need to dig new tunnels.
Commenting on the project in South Ayrshire, Roy Shelton, commercial director of H20 Networks said: "The Fibrezone in South Ayrshire is the first of ten that will be built across the UK over the next 12 months.
"We are developing a national infrastructure that provides low cost unlimited bandwidth to businesses and organisations. i3 Group has developed a range of different solutions for the UK and its international partners to benefit from super-fast connectivity delivered by fibre optic networks."
Work has already started on similar projects in Dundee and Bournemouth.