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Broadband operator AOL has unveiled a new homepage designed to offer users easy access to all their online applications.

Through the group's new portal, browsers can log-on to a variety of other services directly, including hotmail email accounts and social network profiles such as Facebook and MySpace.

The beta launch of the new look front-end follows successful trialling in the US that saw the number of minutes spent on the website by users rise by 26 per cent year-on-year.

Dana Dunne, Chief Executive of AOL Europe, said: "As the web has become more fragmented, consumers want choice and relevance in their web experience.

"The reinvented homepage offers a convenient, one-stop destination where users can access everything they love on the web within just a few clicks."

Earlier this month, AOL launched Where It's At, an application that provides users with information on various pop culture landmarks throughout the world.

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