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Be Broadband has launched a new promotion for its broadband packages, featuring an exclusive first-person-shooter game themed around the broadband connection problems commonly experienced by gamers.

Available to play now on Be’s website, 'Unreal Call of Brothers 5: the Road to Broadband Heaven' parodies the conventions of first person shooters, such as Unreal Tournament and Doom. However, to promote the superiority of Be’s services for gaming over those of rival providers, the game’s scenarios prominently include broadband service problems that players frequently complain about.

These include the delay in response times, known as ping, which often occurs when using a slower broadband connection. This can seriously impair gamers’ experience and is especially prevalent with first person shooters.

The bugbears of gamers are reflected in Be’s game with the inclusion of a ‘broadband lag’ threat of which players must be aware and Be 'ping power ups' which must be shot to up their connection speed. By eliminating enemies, players can earn points, accuracy bonuses and progress to Broadband Heaven.

The game marks the most creative attempt yet by Be to court the gaming market. The company already enjoys strong support within this community, which the broadband supplier encourages with dedicated gaming messageboards hosted on its site. Furthermore, Be recently had a strong presence at the games area of the Gadget Show Live and is currently running a competition to win an Alienware Area-51 X-58 gaming PC.

Be is also promoting its broadband deals with a cheap broadband offer whereby new customers can get three months free of charge when they sign up for the Value, Unlimited and Pro deals online before May 31st. The Value deal offers an 8Mb broadband connection, while the higher-end broadband bundles both provide a 24Mb service.

Oli White, head of marketing at Be, said: "The idea of a game based around common broadband connection problems faced by online gaming fans came about by the fact that Be users don’t experience the usual issues and is therefore perfect for gamers.

"We’ve always looked to keep our customer needs at the centre of our core broadband services, so if we can help them relax a bit in the process by shooting some bad guys then we’re all for it!”

Consumers can find details of the offer on the Be page of Top 10 Broadband.

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