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High-speed broadband services in the north-west of England could soon be improved as part of a new BT project.

An agreement between the telecoms operator and the North-West Development Agency will see the two organisations strive to deploy new super-fast broadband facilities in the region.

It is also intended that the initiative will increase business competitiveness and boost the local economy.

Mike Blackburn, north-west regional director for BT, said: "Organisations in Greater Manchester … will be among the first in the UK to benefit from super-fast, fibre-based broadband."

Mr Blackburn added that the campaign is also hoping to build awareness among consumers and businesses "of the exciting opportunities" that come with high-speed internet access, such as high-definition video.

BT announced in March that it will be implementing fibre-based connections in much of the north-west in 2010, including Bury, Oldham and Heaton Moor, as part of a £1.5 billion scheme.

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