An increasing number of people in the UK are planning on using their broadband packages for telephone applications.
A study by the consultancy Booz and Company found that 44 per cent of telecoms users are hoping to utilise services such as Voice over Internet Protocol (VoIP) within the next six months.
In addition, 45 per cent of respondents to the survey claimed that they will "bundle" their media connections, including telephone and broadband.
Principal in Booz and Company's UK CMT Practice, John Ward, said: "The recession is revealing characteristics about consumers that operators can capitalise on."
Mr Ward added that successful broadband operators will position themselves for consumer trends toward "more innovative ways of purchasing telecoms and media services".
According to a report by the research group Consumer Focus, about 60 per cent of the UK currently has access to high-speed internet technology.