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Hulu could be launched in the UK later this year, media reports have suggested.

According to the Daily Telegraph, the free online video-on-demand (VoD) service could be rolled out in September 2009 if a deal can be made with UK commercial broadcasters.

Hulu, which is backed by backed by Disney, News Corp and NBC Universal, would make thousands of hours of US content available to British broadband consumers.

The VoD service is said to be trying to reach a deal with ITV and Channel 4 regarding a potential UK launch.

A source close to the negotiations was quoted by the Telegraph as saying: "[Hulu] will be playing catch-up in the short term until it has enough British TV content and will need a unique selling point in the short term."

Hulu is also thought to be holding separate discussions with the BBC.

Earlier this year, Project Kangaroo, a VoD service proposed by BBC Worldwide, Channel 4 and ITV, was blocked by the Competition Commission.

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