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Virgin Media has unveiled a string of market-leading broadband deals this month, as the broadband provider aims to build on its recent success in the UK market.

Throughout May, the broadband supplier has waived installation fees for customers who sign up online for any of its dual play fibre optic broadband bundles – cutting £30 from their broadband and home phone bills.

Meanwhile, those who choose a triple play offer – which comprise a home broadband connection, home telephony and the company’s on-demand TV service – will receive a £20 discount as well as free installation.

The May offer runs alongside Virgin’s ongoing cheap contract terms for its 10Mb fibre optic broadband and home phone deal, spelling even greater savings on dual play packages. Currently, customers pay just £5 per month for the first three months of their contract and £14 thereafter, meaning they save a total of £57 (including the waived installation fee). This entitles them to a free wireless router as well as unlimited weekend calls to all UK landlines.

The attractiveness of Virgin Media’s current range of offerings has been further enhanced by the extension of a money-saving incentive on its non fibre-optic broadband deals. Throughout May, the broadband provider is offering all consumers who sign up for its Bundle 1 or Bundle 2 broadband and home telephony deals £10 off their bill.

News of Virgin Media’s spring strategy comes as the firm last week announced plans to extend the coverage of its broadband network by another 500,000 in the next few years. This is expected to clear the way for it to launch faster broadband products.

Following additions during the first quarter, Virgin Media has around 3.7 million UK broadband customers.

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