Broadband provider Virgin Media signed up 47,300 households to its high-speed packages in the first quarter of this year.
That is according to the company's latest financial release, which also revealed that the roll-out of its 50Mb service is "on track" and that it will be upgrading 2Mb customers to 10Mb products from this month.
Figures published by Virgin Media also disclosed that over half of its digital customers are now taking advantage of its video-on-demand services.
Neil Berkett, Chief Executive of the group, told the Evening Standard: "The Virgin Media brand sits firmly in the value for money rather than cheap category.
"There are clear indications that customers are looking for value which explains why 57 per cent of them now take their broadband, TV and telephony together from us."
Meanwhile, broadband provider Orange's parent group France Telecom has posted an 8.7 per cent increase in its number of ADSL broadband customers for the first three months of 2009.