That’s because the UK’s largest broadband provider has today announced it is upgrading its customers’ connections to up to 20Mb. And better yet, it’s doing it for gratis. That’s nothing. Nada. No charge. Free to you, Mister.
Obviously, this is great news for consumers who’ll be able to stream content faster, as well as download to their heart’s content. And it’s arguably an even bigger boon for the government as it prepares to unveil its Digital Britain report.
But it’s perhaps BT who is the real winner here. After facing catcalls recently over throttling bandwidth for iPlayer users, today’s announcement is the perfect riposte to its critics.