Mobile broadband users with dongles from ISP 3 UK will now be able to enjoy lower charges when surfing the internet abroad.
From July 1st, all mobile broadband suppliers in Europe will be legally bound to comply with EU regulations on international roaming charges,
As a result, 3 has announced what it claims will be the lowest priced standard per MB data roaming rates available to British travellers.
The new rate will be available to customers from tomorrow (June 30th), meaning that families heading abroad for the school holidays in July will be privy to internet browsing from their laptops at a rate of £1.25 per MB.
Open to all broadband dongle customers, the new price will be available 12 months a year in territories across the EU.
John Eccleston, Head of Communication at 3 UK said: "We don't expect our customers to drastically change the way they use their phone or dongle, just because they're abroad.
"If they want to update their Facebook status or send an email they shouldn't be stung by over the top, complex pricing."
To reduce the possibility of holidaymakers and business travellers suffering from "bill shock", the EU will also introduce a 50 (£42.50) cap for mobile broadband users which can be raised with customers' consent.