Martha Lane Fox has been appointed by the government as its new Champion for Digital Inclusion.
The co-founder of popular website lastminute.com will be responsible for encouraging households not already online to subscribe to broadband packages.
Ms Lane Fox's new position will initially run for two years. She will take it up on June 22nd and spend two days a week leading the initiative, which was outlined in the government's Digital Britain report.
The internet entrepreneur will also be responsible for representing the estimated six million Brits who have not yet moved online.
According to Govnet.co.uk, she said: "I think that we're in danger of not only alienating the people who aren't online but also the very poorest people; the six million people who are most economically disadvantaged and technically disadvantaged."
The new Champion for Digital Inclusion will also be involved in the nationwide rollout of the Home Access Programme.
Announced last year by the Department for Children, Schools and Families, the scheme aims to provide all children with broadband access for their school and college work.