Broadband prices can often vary depending on a person's postcode, it has been revealed.
According to research compiled by The Sunday Times, families in some parts of the country can be left as much as £40,000 poorer than others as a result of what has been called the "postcode lottery".
When it comes to broadband packages, price discrepancies were explained as a result of the fact that many internet service providers have not yet extended their networks to provide nationwide coverage.
Therefore, people in these broadband 'blindspots' can find themselves paying much more for their broadband packages because of reduced competition and the higher infrastructure costs associated with connecting them to the internet.
"Often people in remote, and unprofitable rural areas, bear the brunt of these additional costs," the newspaper stated.
Last week, Ofcom's Mostly Mobile report revealed that large areas of the UK are still not covered by ISP's 3G networks, with parts of north England, Wales and Scotland among the worst served.