All new Virgin Media broadband customers are being offered free installation, the provider has revealed.
Previously, the special offer was only available to customers who purchased a bundled package of phone, TV and broadband.
The promotion is now also open to those who only want to subscribe to Virgin Media's broadband services.
People who sign up for broadband with the internet service provider can save up to £30 on the installation fee.
The Broadband L package has an up-to speed of 10Mb, unlimited downloads and comes with a free wireless router and modem.
Customers will also get 5Gb of online storage and 25 free photo prints a month.
The package is priced at £5 a month, plus £11 for a Virgin Media phone line, for the first three months and £14 a month thereafter.