Fibrecity has announced it is trialling the UK's first open access fibre-optic broadband network.
The company, which is part of the i3 Group, has revealed it piloted the service, which offers connection speeds of up to 100Mb, in Bournemouth earlier this week.
According to Fibrecity, the open access system would allow multiple content and internet service providers to offer "true consumer choice" to households and businesses, in contrast to current networks operated by individual firms.
Elfed Thomas, the Chief Executive Officer of i3 Group, said the network is "a fully interactive way to access next generation services" from providers all over the world.
He added: "What they will see on their TV or computer screen is a menu of the services available to them in their area from a variety of service providers."
Fibre-optic broadband could soon be rolled out across Cornwall, the Chief Executive of the region's council recently claimed.
Kevin Lavery made the comment in an interview with Business Cornwall.