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British broadband users are generally happy with their connections but would prefer faster download speeds.

That is the summary of ispreview.co.uk's latest monthly survey, which indicated that 76.7 per cent of consumers are either satisfied or very satisfied with their existing broadband provider, while just 23.1 per cent have a "deep dissatisfaction".

The poll of 527 respondents also revealed that 69.2 per cent feel that broadband is "critically important" to their lives, with 29.7 per cent rating it as important but not essential and just 0.9 per cent considering it unimportant.

Broadband speeds were chosen by 57.1 per cent of those questioned as the area that internet service providers must improve the most, while 16.1 per cent chose price, 12.1 per cent customer service and support and three per cent more services.

"Nobody should allow themselves to become complacent while such a significant portion is calling for better speed," the website noted.

"This is not usually because they seek a new super-duper next generation connection but rather because their existing service is failing to deliver upon its original promises."

Last month the Daily Mail suggested that switching broadband providers is a good way for customers to sort out a cheaper deal for themselves.

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