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Sky has sweetened the appeal of its broadband deals with the inclusion of a £50 voucher to spend at Tescos for all new customers who sign up for selected packages.

The new home broadband offer, which doubles the value of the previous Tesco voucher giveaway, from the broadband provider applies when consumers take any broadband, TV and home phone package from Sky. All these offer a minimum contract term of 12 months, a broadband connection speed of up to 2MB, a monthly download limit of 2GB and a free wireless broadband router.

The deals differ in the respect of the Sky TV channels to which consumers are given access. At £18.50 per month, the entry-level offering entitles takers to standard Sky TV channels, as well as a choice of two themed entertainment packs of their choice. Additionally, reduced price off-peak calls are included.

However, should consumers desire a broader range of programming, they can choose a package that includes six of themed TV packs and Sky’s sports mix and movies pack. This broadband and TV package is priced at £46 per month and includes free evening and weekend calls.

Jessica McArdle, marketing manager at Top 10 Broadband, welcomed the broadband supplier’s decision to double its voucher offer and forecasted that it would have strong appeal to consumers.

Ms McArdle said: “With back to school time upon us a £50 Tesco voucher will be welcome in any shopping basket - it's fantastic to see Sky offering such generous rewards.”

Sky’s movie channels, access to showpiece sports events and Premier League programming have proved a strong draw for consumers of late. This was highlighted by figures showing that some 118,000 new broadband subscribers were added during the second quarter of 2009. Of these, 16 per cent opted for the company’s triple play broadband, home phone and TV bundles.

According to the company’s chief executive Jeremy Darroch, the boost in demand means that Sky is currently the UK’s fastest growing provider of broadband and home phone services. Sky is currently the UK’s fourth-largest broadband supplier with a customer base of some 2.2 million people.

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