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Two of the UK's leading broadband providers are still involved in discussions related to behavioural advertising, it has been announced.

Phorm, the body behind a service which allows internet service providers (ISPs) to monitor a subscriber's browsing habits for advertising purposes, has claimed it is still talking to Virgin Media and BT on the topic.

In its latest interim results, the organisation revealed that BT is being kept "abreast" of developments in its international markets, while Virgin Media "continues to examine" the technology.

The company added: "We remain in ongoing discussions with a number of UK ISPs and remain optimistic about our longer term potential in this market."

Phorm has come under fire from a number of IT experts in recent times, with websites likes BadPhorm.co.uk claiming it undermines the privacy of web users.

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