Broadband provider BT has announced that it is planning to increase efforts to market its Vision TV service to consumers.
Marc Watson, the Chief Executive of BT Vision, has revealed that the company will not meet its proposed target of having between two and three million customers by December 2010.
However, he told the Financial Times that the firm plans to offer the platform as part of a triple play bundle with broadband and home phone services at the start of next year.
Mr Watson added that there was plenty of work to be done on that front.
He told the newspaper: "We have not yet found the best way of explaining what the benefits are to consumers, and what [BT Vision] stands for."
The comments have come after BT announced revised plans for the introduction of high-speed fibre-optic broadband across the UK, which means a lot more customers will have access to such services by 2012.