UK broadband provider Nildram has announced it is to advertise its headline internet speeds as "up to" 24Mb.
The company had previously been marketing its products as up to 16Mb, but the business now feels "confident" to increase the rate due to the services being received by many customers.
According to ISPreview.co.uk, the move is unlikely to mean customers will see any actual increase in speed.
"When we launched our ADSL2+ service we decided to take a conservative approach to marketing service speed," Nildram told the website.
"There is no need to regrade as there is no change to the service supplied and if you have subscribed to any of these services you will continue to receive the fastest speed your line can support."
Earlier this year, Nildram launched a new scheme which allows businesses to receive up to £50 for referring family members, friends or clients to its services.