Digital TV and internet service provider Sky has revealed its video-on-demand service is to be made available through a leading IPTV provider.
The company's Sky Player platform will be featured on IP Vision's Fetch TV service, which is available through broadband-enabled Freeview boxes and already includes the likes of BBC's iPlayer.
It is hoped that Sky's service, which will be launched in early 2010, is set to include access to its sports and film channels.
Griff Parry, Sky's Director of On-Demand, said the firm is committed to finding more ways for customers to view its range of content.
"Offering Sky Player through the Fetch TV box gives UK consumers yet another way to experience Sky content, complementing the services already available on satellite, PC, games consoles and mobile," he added.
Earlier this week, the broadband provider confirmed plans to launch its own music download and streaming service, Sky Songs.