TalkTalk has announced the launch of a new service designed to help parents introduce their children to the internet.
Called Magic Desktop, the service offers access to a range of child-friendly applications including a browser in which parents can set limitations on the websites that their little ones visit.
In addition, kids can earn points that can be redeemed on games by completing learning exercises, while parents are able to give them more as a treat when they do chores or homework.
Sylvain Thevenot of TalkTalk Group said the firm was "very pleased" to offer the service for free.
He added: "Magic Desktop gives children a great introduction to computers and the internet and parents can have peace of mind that they can give their child the freedom to explore but can minimise risks and help children behave safer online."
The launch of the service has come after research by TalkTalk suggested that seven million homes and businesses are vulnerable to Wi-Fi hijacking.