Fibre-optic broadband and digital TV provider Virgin Media has announced it is to undertake a trial involving copper lines in Cornwall.
As part of the plans, the company will work with Vtesse Networks to provide residents in one part of Saltash with high-speed broadband and digital TV services through the copper infrastructure rather than its cable network.
The Register reports that if successful, the scheme which will give participants access to connection speeds of up to 50Mb - would help the firm to expand the availability of its services across the UK.
Jon James, Executive Director of Broadband at Virgin Media, told the website: "This demonstrates our ambition to extend our next-generation services to areas outside our traditional cable TV footprint."
News of the trial has come after Virgin Media made its debut on the London Stock Exchange at the start of this month.
Shares of the company's common stock were approved for admittance by the Financial Services Authority.